Briggs Equipment North West 200 new focus on Environmental Sustainability

This year Briggs Equipment North West 200 has placed a new focus on its environmental sustainability and reducing the carbon footprint of the event. The NW200 has always aimed to deliver an enjoyable event whilst minimising the impact to the environment and local community in as far as it is possible. Each year sustainable objectives are set to reduce resource use and consider environmental impacts, including careful waste management and recycling in partnership with Causeway Coast & Glens Borough Council.

Now, in collaboration with Event Sponsors, Balloo Hire Centres, part of the Briggs Equipment Group, the NW is taking its environmental sustainability a step further.

Balloo Hire are supplying several electrically powered units for the event.  An E-Transit Van for the Race Stewards to complete their pre-race circuit inspections.  A JCB electric telehandler for event set up requirements in the paddock.  This fully electric telehandler has zero emissions with low noise level and the same high performance as a conventional machine via its powerful lithium-ion technology, with huge saving on Co2 tonnage in comparison to a diesel unit.

The NW200 Media Centre will be powered for the first time by a Hussh Pod battery storage unit, giving unparalleled performance whilst reducing both harmful Co2 emissions and noise pollution, along with fuel savings both on site and logistical fuel.  Finally, for all those visiting the paddock, riders, teams and race fans, 3 mobile phone charging station units will be available.  2 will be located either side of ticket office and 1 in the hospitality marquee.  Each station has 20 lockable boxes with 2, 3-pin plugs and 2 usb charging points.  The boxes also have sufficient space for keys and a wallet.

Speaking at the photoshoot to announce the initiative, race boss Mervyn Whyte MBE expressed his appreciation, “The NW has always aimed to reduce its environmental impacts and these new sustainably powered units are a welcome addition to helping us achieve those goals.  In our planning discussions with Balloo Hire Centres, they introduced this exciting range of sustainable products and their support is greatly appreciated.” 

Stephen Marshall, NI Sales Manager for Balloo Hire Centres added, “Our commitment to environmental responsibility extends beyond traditional construction hire projects, and we are excited to support the iconic NW200 racing event with our vast range of eco-friendly equipment solutions. By integrating sustainable machinery into this prestigious NI event, we are not only enhancing event efficiency and reducing its environmental footprint, but ultimately demonstrating our dedication to reducing carbon footprints in every facet of industry.  Together, we're proud to help drive towards a greener, more sustainable future for motorsport and beyond."

Also in attendance at the race paddock were Ian Hutchinson from the Milenco Padgetts Honda team who was visiting for the day for a tour of the course.  The Mayor of Causeway Coast & Glens Borough Council, Councillor Steven Callaghan, Deputy Mayor, Councillor Margaret-Anne McKillop and Council’s Director of Environmental Services, Aidan McPeake congratulated the NW team on making environmental sustainability a key goal for the future of the event.

For more information on Balloo Hire’s vast fleet of environmentally sustainable hire services, visit their website at or call 0800 1 970 970 for a free quote.


Pictured from left to right are; Deputy Mayor, Councillor Margaret-Anne McKillopIan Causeway Coast & Glens Borough Council, Stephen McKenna, Marketing Manager Briggs Equipment, Ian Hutchinson, Philip Meehan Marketing Manager Balloo Hire Centres, Mayor of Causeway Coast & Glens Borough Council, Councillor Steven Callaghan, Stephen Marshall Balloo Hire Sales Manager NI, Council’s Director of Environmental Services, Aidan McPeake and Mervyn Whyte MBE




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